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Amazon Marketplace Specialist Job Description

FAQ about hiring Amazon Marketplace Specialist

Now hiring an Amazon Marketplace Specialist to manage a whole catalogue and drive revenue between product listing optimization, PPC, organic ranking growth, etc. The job will need a strong command of Amazon SEO, A+ content, advertising console & marketplace compliance policies.

Job Roles & Responsibilities

  • Create and refine product listings with keyword-rich titles, descriptions, bullet points and backend search terms.
  • Effectively manage Amazon PPC campaigns (Sponsored Products, Brands & Display) .
  • Perform keyword research and competitor analysis with a view to continually improving organic search ranking and visibility.
  • Watch account health numbers and remain in good standing with Amazon Marketplace policies.
  • Review campaign reports to adjust bids, budgets, and targeting for profitability.
  • Work with the supply chain team to maintain inventory requirements and prevent stockouts.

Skills Required

  • Proficient understanding of Amazon Seller Central and ad console control.
  • Knowledge of Amazon SEO tactics and how to rise in the rankings using keywords.
  • Been responsible for PPC budgets with emphasis on bettering ACOS and TACOS metrics.
  • Ability to analyze performance data and derive useful insights.
  • Knowledge of A+ content writing and brand store optimization tactics.
  • Good at writing to list the product well.

Perks & Benefits

Features depend on the employer and may include advantages, but are not limited to:

  • Flexible or remote work options
  • Competitive, market-aligned compensation
  • Paid time off and holidays
  • Learning budgets and certifications
  • Performance bonuses (role-dependent)
  • Access to International products and teams

Salary Range Based on Experience, Skills, Role, and Company Norms

Frequently Asked Questions

What marketplaces will be handled?

Top priority will be the Amazon marketplace in both domestic and export accounts as per the FOB business expansion.

Is PPC management required?

Yes, sponsored ads troubleshooting and optimization of bids, and improved ACOs opportunity performance are your main tasks.

What metrics are important?

ACOS, TACOS conversion rate, organic rank, sales velocity and inventory turn-around time are performance metrics.

Is listing optimization included?

Well, keyword research and content optimizations for easy search engine visibility as well as high conversion are required.

What tools are preferred?

Knowledge in Helium 10, Jungle Scout or any Amazon analysis tools would be a plus.

What growth path exists?

Opportunity to advance into Marketplace Manager, managing a variety of eCommerce platforms and brand accounts.

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