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Paid Media Specialist Job Description

FAQ about hiring Paid Media Specialist

Talent Gait is looking for an ambitious Paid Media Specialist to develop, implement and optimize digital advertising campaigns through various platforms. This person will be responsible for generating qualified leads, increasing ROI, managing budgets and analyzing performance data in support of business growth by utilizing paid search, display and social advertising tactics.

Job Roles & Responsibilities

  • Design, implement, and optimize paid campaigns with Google Ads, Meta Ads and LinkedIn and other digital channels.
  • Perform keyword research, competitive analysis and audience targeting to reach and return on investment.
  • You’d win with the flex to watch campaign performance daily and tweak bids, creatives, and targeting to drive conversion improvement and lower CPA.
  • Work with creative and content teams to create engaging ad copies, as well as visuals and landing page tactics.
  • Produce comprehensive performance reports that detail KPIs and recommendations for both campaign optimization and client budget allocation.
  • Keep digital advertising trends, platform algorithm updates and new tools to maximize campaign performance.

Skills Required

  • Good experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager and programmatic advertising platforms.
  • Strong analytical Skills Required with marketing platforms and analytics tools such as Google Analytics, Tag Manager, Data Studio, and conversion tracking setup.
  • A/B testing, audience segmentation and data-driven optimisation to drive greater engagement and conversions.
  • Understanding of keyword research tools, bidding strategies, remarketing strategies and campaign automation.
  • Strong analytical thinker with the capability to understand metrics such as CTR, CPA, ROAS and quality score.
  • Strong communicator — ability to articulate campaign findings, performance trends, strategic recommendations and vision for stakeholders.

Perks & Benefits

Features depend on the employer and may include advantages, but are not limited to:

  • Flexible or remote work options
  • Competitive, market-aligned compensation
  • Paid time off and holidays
  • Learning budgets and certifications
  • Performance bonuses (role-dependent)
  • Access to International products and teams

Salary Range Based on Experience, Skills, Role, and Company Norms

Frequently Asked Questions

What platforms will I manage?

You will execute campaigns on Google Ads, Meta, LinkedIn, YouTube, and any other pertinent paid media platforms as required by the business.

Is prior agency experience required?

Experience from an agency is not a must, but preferred. Hands-on campaign management experience and provable success results are also strongly desirable.

What KPIs are important?

KPIs are CTR, conversion rate, CPA, ROAS, and quality score to some level by campaign and overall ROI.

Will I handle reporting?

Yes, writing up detailed campaign reports with insights and recommendations is part of the job.

Is certification required?

Google Ads and Meta Accredited preferred, though not necessary if you have the relevant experience.

Does this role require collaboration?

Yes, you work closely with your creative, content and marketing counterparts.

Transform Hiring Into A Success Story

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