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Performance Marketing Manager Job Description

FAQ about hiring Performance Marketing Manager

As a Performance Marketing Manager, you focus on measurable results and ROI. You will manage paid acquisition channels and optimize the budget to minimize cost per acquisition. Your work is highly technical and data-driven, focused on scaling successful campaigns and transitioning underperforming ones.

Job Roles & Responsibilities:

  • Develop and implement paid search, social, and display campaigns in order to promote high-quality lead generation.
  • Track daily expenditure and output, and adjust bids and targeting in real time to optimize performance.
  • Carry out extensive A/B testing on ad creatives, copy, and landing pages to increase conversion rates.
  • Test the entire customer acquisition funnel, identify bottlenecks, and optimize the user journey.
  • Prepare comprehensive reports on ROI, CAC, and LTV to present growth performance to senior management.

Skills Required:

  • On the expert level, knowledge of paid advertising platforms such as Google Ads, Meta Ads, and LinkedIn Campaign Manager.
  • Good quantitative analysis skills in order to analyze complex data sets and make fast and data-driven spending decisions.
  • Having skills in conversion rate optimization (CRO) and performance improvement, landing page test frameworks.
  • Skilled in handling big budgets and at the same time proficient in profitability and scaling goals.
  • Technical knowledge on tracking pixels, GTM, and attribution modeling to report the correct data.

Perks & Benefits

Features depend on the employer and may include advantages, but are not limited to:

  • Flexible or remote work options
  • Competitive, market-aligned compensation
  • Paid time off and holidays
  • Learning budgets and certifications
  • Performance bonuses (role-dependent)
  • Access to International products and teams

Salary Range Based on Experience, Skills, Role, and Company Norms

Frequently Asked Questions

What is Performance Marketing?

Using paid channels and data-driven optimization strategies, performance marketing focuses on measurable results like leads, conversions, and ROI.

What does a Performance Marketing Manager do?

They run paid campaigns, optimize funnels, analyze data, and deploy effective ads across platforms.

Why hire through Talent Gait?

Talent Gait helps businesses find Performance Marketing Managers who are skilled at scaling profitable campaigns quickly and focused on ROI.

What channels do they manage?

Google Ads, Meta Ads, programmatic platforms, affiliate networks, and tools for improving conversions.

How is success measured?

KPIs like ROAS, CPA, CTR, conversions, and revenue growth are used to measure success.

Transform Hiring Into A Success Story

Talent Gait empowers organizations with agile hiring solutions that reduce costs, save time, and deliver quality talent.

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