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Performance Marketer Job Description

FAQ about hiring Performance Marketer

We’re in search of a performance-oriented Marketer with strong data skills for our Meta-Ads and Google Shopping campaigns. Audit and manage Campaign Budgets Analyze Performance Data , and Scale Profitable Campaigns. What You’ll Do In this role, you will be building revenue-driving opportunities based on performance data to optimize ROAS, scaling, and budgets. Candidate needs to have a deep understanding of eCom funnels, conversion tracking, and audience targeting.

Job Roles & Responsibilities

  • Develop and execute Meta & Shopping campaigns to meet revenue and ROAS goals; optimize daily.
  • Carry out audience analysis, competitor anaylsis and keyword planning in order to increase the targeting accuracy and profitability of the campaigns.
  • Daily campaign tracking process (Bids, budget and creatives adjustments and placements performance)) towards ROI/ CPA Objectives.
  • Install Pixel with Google Tag Manager/ Meta Pixel for tracking and reports, and keep transaction data accurate.
  • Work closely with creative and product teams to create highly converting ad copies and visual creatives continuously.
  • Produce weekly performance reports with insights, growth opportunities, and next steps to scale the campaigns.

Skills Required

  • Advanced knowledge of campaign optimization best practices for Meta Ads Manager and Google Merchant Centre.
  • Advanced knowledge of Conversion Tracking, attribution models and Performance marketing analytics tools.
  • Significant experience running large budgets at high profitability levels over the long term.
  • Skilful in A/B testing creatives, audiences, landing pages and bidding strategies.
  • Expert-level knowledge of eCommerce funnels, remarketing and dynamic product advertising.
  • Analytical thinker who is proficient with Excel and data visualization for campaign reporting.

Perks & Benefits

Features depend on the employer and may include advantages, but are not limited to:

  • Flexible or remote work options
  • Competitive, market-aligned compensation
  • Paid time off and holidays
  • Learning budgets and certifications
  • Performance bonuses (role-dependent)
  • Access to International products and teams

Salary Range Based on Experience, Skills, Role, and Company Norms

Frequently Asked Questions

What experience is required for this role?

Candidates must have at least our years of experience running Meta and Google Shopping campaigns demonstrated high ROAS.

Is eCommerce experience mandatory?

Yes, actual live experience specializing in performance campaigns for ecommerce brands is a must for really getting funnels, product feeds and dynamic retargeting strategies.

What tools should candidates know?

Candidates should be familiar with Meta Ads Manager, Google Ads, Merchant Centre, Google Analytics Tag Manager and reporting tools to accurately measure performance.

What KPIs will be measured?

Some of the KPIs are ROAS, CPA, CTR, Conversion Rate, and Customer Acquisition Cost. Late-stage metrics include revenue growth and campaign scalability.

Is creative involvement required?

Yeah, you will collaborate with designers to test ad creatives and boost click-through and conversion rates.

What growth opportunities exist?

Top performing candidates may progress to roles like Growth Manager or Digital Marketing Lead with increased responsibility (larger budget, bigger team).

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