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CRM Specialist Job Description

FAQ about hiring CRM Specialist

We are looking for a CRM Specialist who will be responsible for the customer retention strategies via email marketing, WhatsApp campaigns, segmentation, automation flows and loyalty programs. The position will be focused on increasing retention, repeat purchase rate, CLTV and other engagement metrics by using individual communications.

Job Roles & Responsibilities

  • Create and run email and WhatsApp marketing campaigns for customer retention.
  • Build out automated series such as abandoned carts and post-purchase.
  • Segment the database to tailor marketing communication initiatives, as well as conduct staff profiling.
  • Follow the performance of your campaign maximize open and conversion rates.
  • Work with the marketing team on campaign rollout.
  • Monitor retention metrics and customer lifetime value often.

Skills Required

  • General familiarity with CRM platforms such as Klaviyo and Mailchimp.
  • Strong knowledge of customer segmentation and automation workflows.
  • Understanding of customer lifecycle marketing strategies.
  • Ability to analyze retention and engagement data effectively.
  • Strong content writing skills for marketing emails and WhatsApp campaigns.
  • Experience with e-commerce retention marketing best practices.

Perks & Benefits

Features depend on the employer and may include advantages, but are not limited to:

  • Flexible or remote work options
  • Competitive, market-aligned compensation
  • Paid time off and holidays
  • Learning budgets and certifications
  • Performance bonuses (role-dependent)
  • Access to International products and teams

Salary Range Based on Experience, Skills, Role, and Company Norms

Frequently Asked Questions

Is automation required?

Yes, designing and maintaining automated workflows is one of the primary tasks.

What tools are preferred?

Familiarity with email marketing and TAeath ‘WhatsApp automation tools is a must.

What KPIs matter?

The rate of repurchase, the lifetime value of a customer, and conversions from campaigns.

Is segmentation important?

Absolutely, personalized marketing performance is powered by customer segmentation.

What will be the reporting structure?

Must be able to report weekly performance and retention analytics.

What is Growth opportunities?

Could expand to become CRM Manager or Retention Marketing Lead.

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